Royal Botanic Gardens (Kew) attracted more event sales and reached new audiences with their revamped online presence designed and built by our team.
Kew, a 121-hectare of researched gardens, a world heritage site and a national treasure found themselves in a popular dilemma that many institutions suffer. They were tied down to a legacy platform that was becoming increasingly more complex and expensive to maintain and support. They wanted to take advantage of Open Source, and after identifying the advantages of Drupal, we were chosen to deliver a sustainable cross-platform solution capable of providing a truly optimised browsing experience across a range of devices including desktop, mobile and tablet.
One of Kew's key aims during the redevelopment was to increase online sales by attracting new audiences and converting these into Garden visits.
We produced an engaging, exciting and clear visual design, which included PC, tablet and smart phone views of the site, and a rework of all of the digital elements used on the site.
Migration of the content on the existing website and Intranet to the new platforms was a major task and included providing assistance in the rationalising and optimisation of this content so that it would perform best across a range of output channels, driving the greatest value from Kew’s many content assets.
The project began in September 2013, and the site was launched on schedule in spring 2014.